Privacy Policy

1. Introduction

Bartlett Labs DBA Bart's Tees operates BartsTees.com. This Privacy Policy explains how we collect, use, disclose, retain, and safeguard information when you visit our website, make a purchase, contact us, create an account, or opt in to receive SMS/text messages from Bart's Tees.

2. Information We Collect

Personal Information

When you make a purchase, create an account, join a list, opt in to SMS/text messages, or contact us, we may collect:

• Name
• Email address
• Shipping and billing address
• Phone number
• Order, account, and customer-service information
• SMS opt-in status, consent timestamp, and opt-out status
• Payment information, processed securely by Shopify

Automatically Collected Information

When you visit our website, we may automatically collect:

• IP address
• Browser type and version
• Device type
• Pages visited and time spent on pages
• Referring URL
• Cookies, pixels, and similar tracking technologies

3. How We Use Your Information

We use the information we collect to:

• Process and fulfill orders
• Send order confirmations, order updates, and shipping updates
• Respond to customer service and support requests
• Send marketing communications only where permitted by law and, for SMS/text messages, only with your consent
• Send Bart's Tees SMS/text messages you requested or consented to receive, including order updates, support responses, product drops, promotions, and other marketing alerts
• Maintain proof of SMS consent, opt-in records, opt-out records, and suppression records
• Improve our website, products, and services
• Analyze website usage and trends
• Detect and prevent fraud
• Comply with legal obligations

4. SMS Consent and Phone Numbers

Bartlett Labs DBA Bart's Tees collects phone numbers and SMS consent only when a customer provides a phone number and explicitly opts in, such as by checking an SMS consent box on BartsTees.com or by using recognized opt-in keywords such as START, SUBSCRIBE, or JOIN.

Mobile information and SMS consent will not be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties except as necessary to provide the messaging service, comply with law, or enforce our rights.

We do not sell, rent, or trade SMS opt-in data, SMS consent records, or phone numbers collected for the SMS/text messaging program.

You may opt out of SMS/text messages at any time by replying STOP or another recognized opt-out keyword. For help, reply HELP or INFO, or contact support@bartstees.com. Message frequency varies. Message and data rates may apply.

5. Sharing Your Information

We do not sell your personal information. We may share information only as needed with:

• Payment processors: Shopify, for secure checkout and payment processing
• Fulfillment partners: Printful, for order printing and shipping
• Messaging and communications providers: to send transactional, support, email, or SMS/text messages you requested or consented to receive
• Analytics providers: to help us understand website usage
• Advertising platforms: Meta (Facebook/Instagram) and other platforms for targeted advertising, using pixels and conversion APIs, subject to the SMS restrictions above
• Legal authorities: when required by law or to protect our rights

6. Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to:

• Keep your shopping cart active
• Remember your preferences
• Analyze site traffic and usage patterns
• Deliver and measure advertising campaigns

You can control cookies through your browser settings. Disabling cookies may affect your experience on our website.

7. Third-Party Advertising and Meta Pixel

We use Meta (Facebook/Instagram) advertising tools, including the Meta Pixel and Conversions API, to measure advertising effectiveness, deliver relevant ads, and build custom audiences. These tools may collect information about your activity on our site, such as pages visited and purchases made. This data is shared with Meta in accordance with their data processing terms. SMS opt-in data and SMS consent records are excluded from advertising-platform sharing. You can opt out of personalized advertising through your Meta ad preferences or by using industry opt-out tools such as the Digital Advertising Alliance opt-out page at optout.aboutads.info.

8. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements. Order records may be retained for accounting and tax compliance purposes. SMS consent, opt-in, opt-out, and suppression records may be retained as needed to honor your messaging preferences and document compliance.

9. Data Security

We use reasonable technical and organizational safeguards to protect personal information, including SSL/TLS encryption for data in transit and secure payment processing through Shopify. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

10. Your Rights and Choices

Depending on your location, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of marketing communications
• Opt out of the sale or sharing of personal information
• Withdraw consent for data processing

To exercise any rights, please contact us at the email address listed below. To stop SMS/text messages, reply STOP to any message.

11. Children's Privacy

Our website is not intended for children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us so we can remove it.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the updated policy on this page with a revised "Last updated" date. Your continued use of our website after changes are posted constitutes acceptance of the updated policy.

13. Related Policies

Our Terms of Service are available at https://bartstees.com/terms. Our Mobile Terms of Service are available at https://bartstees.com/mobile-terms. This Privacy Policy is available at https://bartstees.com/privacy.

14. Contact Us

If you have questions about this Privacy Policy or your personal data, contact us at: